Tribe 25
Project Overview
Jon and Tam, a pair of students from The McCombs School of Business at The University of Texas at Dallas, teamed up to work on their MBA project. They came up with a business idea for a website membership tailored to individuals who either already had a startup or were looking to kickstart their own business.
The platform would provide valuable tips, strategic insights, and detailed guides on how to effectively launch and run a business. They planned to conduct interviews with actual business owners.
My Role
Jon and Tam came to me needing my help to design their website. They envisioned their website to be minimal in graphics, mostly text-heavy with articles. But they didn’t want it to look boring and wanted a design that was still visuall appealing and ‘different than those business sites looked’.
For the final output they needed high-fidelity mockups of the website both on desktop and mobile, and mockups of what it could look like in the real world for their presentation deck.
Wireframes
I started with wireframes to show them where each content would live and be prioritized. They did their own research by talking to business owners through various forums and websites about their experiences starting in their business, what kind of resource they wished they had to help them the hurdles of challenges they faced and their thoughts on the website.
High-Fidelity
Jon and Tam envisioned their website to be text-heavy yet minimal and readable. I believed that adopting a brutalist design approach would be intriguing and align well with their desired theme.
Upon exploring various design themes, I found that brutalist websites perfectly matched their requirements. The raw and unpolished aesthetics, along with bold typography and high contrast, were key features of brutalism.
Additionally, the high contrast color scheme and bold typography would ensure the website's accessibility for all users, including those with visual impairments or color blindness.
